If I were to focus on the relationship between consumerism and sustainability in architecture, my chapter breakdown might look something like this:
- Intro - this should remain pretty much the same as the current outline
- Chapter2 - Argue that LH promotes consumer culture as much as it does sustainability. Show that LH is in ways more similar to a marketing firm than an architecture firm, thus it represents a direct way for people to experience sustainable architecture through ownership (rather than just occupancy as in a work building, touring, reading about it, passing by on the street, etc.) Arguing that LH is both a consumerist product (in the way it is "packaged" and marketed); contrast this to other ways that architecture has tried to address sustainability (academic, aesthetically focused, or community-based). Outline ways in which LH seduces with luxury products.
- Chapter 3 - Theories about why sustainability and consumerism are at odds (good handful of these abound...); all-around critique of LH's business-oriented approach to architecture
- Chapter 4 - Why sustainability requires political power and consumerism can actually help ("voting with the dollar") - assess LH's overall role in promoting sustainability through consumerism
- Conclusion/wrap-up chapter
So yeah! Looks like something more interesting might happen here; if I have to write a shorter paper and make it a senior project, then so be it. At least I'm not wasting my time writing from an angle that even I don't find interesting anymore. =)
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