Conversation with a friend

me: before i visited i got the sense that they just build a product and wait for ppl who are already eco-people to come

me: but after i realized its as important to the success to the company as anything that they actively convert

me: after all that's what marketing is, and any company that sells products is gong to use marketing

me: whether thats to convert a preference or convert a belief in whole lifestyles. LH just happens to deal in lifestyles

friend: i see

me: thats kind of the beauty of it

me: in more than one way, LH makes it so that financial sense meshes with eco sense

me: which feels sneaky

friend: or elegant

me: i'm in awe

me: are you?

friend: a little